The #AfricaMadeIt campaign focuses on just that. The campaign is a collaboration between Africa Practice, bird story agency, AllAfrica and more to bring the campaign to life. The aim is to directly address Africa’s cotton value chain advocating for investors, policy makers, governments and the private sector to take our current cotton-to cloth model and transform it into real economic value for Africa’s textile industry.

The time is now. We must build to win.

It’s time to translate our economic potential into sovereignty, we must execute a coordinated strategy across three pillars: Power, Protect, and Purchase.

Let’s #BuildForPower together.

Read the Africa Made It Magazine for the incredible stories behind Africa’s cotton industry.